Ford | Virtual Mustang

To help drive up interest in their new Mustang, Ford wanted the very latest augmented reality technology so users could see the car on their own driveways.

The ground-breaking app allows potential customers to visualise the car in stunning quality and in real-size and to select their preferred model, colour and wheels – all without the need for a printed marker.

AR Display Examples

AR Technology

Use Case:
Sales and promotion
Visualisation and demonstration

Sector:
Automotive

Agency Partners:
Blue Hive (WPP)

Tracking:

Markerless tracking

SLAM

Gyro placement

Rendering:

3D model renderng

Animation

Ambient lighting simulation

Other Features:

Live camera feed

HD photo capture

Social media integration

GET IN ON
Enterprise App

iOS Version (Kudan Enterprise App)

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